Meet Our Executive Team

Bringing together top talent drives extraordinary results. Our executive team combines industry pioneers, innovators, and strategists, all united by a bold vision—to build EXTOA into a unicorn company and the world's leading digital nation.

Matt Hagger | Co-Founder | CEO

Matt Hagger

Matt Hagger is a serial entrepreneur and technology pioneer with a track record of innovation. At just 16, he began creating and selling games, followed by a music magazine at 18. In 2000, Matt founded E-Man and created Net Sorcerer, the world's first real-time desktop news alert platform, pre-dating RSS feeds. The platform secured a patent and a six-figure investment from Cambridge University Enterprise, providing intellectual property for Sky Sports and News Alerts. Matt was just 21.

Matt played a key role in mobile innovation as founder & CEO of Zkatter, a platform that helped Samsung launch its Bada OS. As one of the first developers to access Android's Camera API, Matt's work was pivotal in shaping early mobile photo-sharing and location-based technologies. Zkatter won Samsung's World Developer Challenge in 2010.

As the founder of E-Man, Matt scaled the venture studio internationally, creating games for Disney, Nickelodeon, and Paramount Pictures. E-Man Asset Management now manages 12 companies, with a cumulative valuation of $3B and $400M raised, starting from ideas conceived at the napkin sketch stage. Matt has consulted for major brands like Disney, 20th Century Fox, BBC, and NHS, and was named one of Growing Business Magazine's Top 30 Entrepreneurs under 35 in 2009.

Matt is also the founder of Taletree, a Palo Alto-based initiative focused on helping kids retain their creative genius by making education fun and purposeful. He believes education should empower young minds to explore their potential, a philosophy he is now bringing to EXTOA with its learn-to-earn mechanics.

A thought leader and frequent speaker at major tech conferences, Matt is passionate about EXTOA's mission to build a transparent, sustainable digital nation that empowers creators, brands, and consumers to thrive in a mixed reality.

Matt is on a mission to help children stay creative, ensuring education remains playful, and to one day contribute to the governance that establishes West Ham United as one of the top six biggest brands in world football.

Tim Meloni | Co-Founder | COO

Tim Meloni

Tim Meloni is a seasoned tech entrepreneur with over 25 years of experience in mobile devices and consumer electronics. As the founder of three startups, he successfully led each to exit, showcasing his ability to innovate and drive growth in competitive markets.

Tim's entrepreneurial journey is defined by creativity and a relentless pursuit of industry-changing solutions. Known for spotting trends and leveraging emerging technologies, he has consistently disrupted existing products and services, reshaping the tech landscape.

With deep expertise in mobile and consumer electronics, Tim has built a strong reputation for leadership, innovation and strategic vision. His ventures have supported the circular economy, now evolving further into blockchain and Web3.

As Co-Founder and COO of EXTOA, Tim brings his experience to building a transparent, sustainable ecosystem that empowers creators, brands, and consumers. He is focused on driving the next generation of innovation, blending technology with a vision for social good, loyalty, rewards and exploring how AI solutions can further enhance these efforts.

Andy Wood | Chief Legal Officer | CLO

Andy Wood

Andy Wood joins EXTOA as Chief Legal Officer, bringing a wealth of expertise in tax law, blockchain regulation, and high-net-worth advisory. As the head of Mosaic Group, Andy has spent over a decade helping entrepreneurs, investors, and multinational businesses navigate complex tax structures, particularly in Dubai. With a deep passion for sustainability and transparency in blockchain, Andy is dedicated to positioning EXTOA as the leading digital nation-state.

A renowned thought leader and sought-after speaker in the UAE's crypto landscape, Andy has authored "Cryptocurrencies and Other Digital Assets: Tax Law and Practice," the first comprehensive guide to crypto taxation in the UK. His career began at major international accountancy firms, including the Big Four, before he was called to the Bar in 2019. Andy is a Fellow of the Chartered Institute of Taxation and a member of the Society of Trust & Estate Practitioners (STEP).

Beyond his legal and entrepreneurial pursuits, Andy's Yorkshire roots have ingrained in him a love for rugby league, cricket, and, despite the challenges, unwavering support for Everton FC. His commitment to clarity and precision in legal advice aligns seamlessly with EXTOA's mission to build a transparent, trustworthy, and innovative digital economy.

Ryan Horn | Chief Marketing Officer | CMO

Ryan

Ryan Horn joins EXTOA as Head of Global Marketing and Partnerships, bringing unmatched expertise in the crypto, NFT, and sports marketing sectors. Before joining EXTOA, Ryan was Director at Binance, where he led the signing of global superstar Cristiano Ronaldo. He also played a pivotal role in launching Arsenal FC's fan token through his advisory and incubator firm, N3ON, alongside a range of other high-profile NFT projects.

Ryan's other major achievements include building the first-ever NFT platform for Tour de France champion Mark Cavendish, launching official NFTs for icons such as Tyson Fury and Alessandro Del Piero, and driving blockchain initiatives for events like the FIFA World Cup and Soccer Aid. He also spearheaded the launch of OKX's soccer marketing strategy and incubated groundbreaking fan technology for premier football clubs.

Passionate about the transformative potential of crypto and blockchain, Ryan believes in creating sustainable, transparent ecosystems where brands, creators, and consumers can thrive in the digital age. He is drawn to EXTOA's vision as the next iteration of the metaverse, a place where long-term growth is anchored in education, crypto for good, and innovation.

A dedicated supporter of West Ham United, Ryan shares a vision with EXTOA founder Matt of turning this “sleeping giant” into a world football powerhouse, aligning his expertise in digital marketing with EXTOA's mission to redefine global brand engagement.

James Hartt | Chief Strategy Officer | CSO

Ryan

James is a media and gaming industry executive with over 20 years of experience in the UAE. As Director of Gaming and Digital Development at the Abu Dhabi Department of Culture and Tourism, James played a pivotal role in shaping Abu Dhabi's gaming industry, leading ADGaming, a visionary initiative that transformed the Emirate into a global gaming hub. Under his leadership, Abu Dhabi attracted over 100 gaming companies, established talent pipelines through higher education, and launched major gaming events such as Games4Change, Blast Counterstrike World Finals, and the gaming stage at MEFCC.

James also managed the Abu Dhabi Government's media investment portfolio, overseeing acquisitions, strategic partnerships, and industry development programs across gaming, esports, and digital content. Prior to this, he served as Vice President at OSN Business, the Middle East's largest pay-TV network.

At EXTOA, James will leverage his experience in policy development, gaming, and digital transformation to help shape EXTOA's vision as a digital nation-state, inspired by the principles of the UAE. His expertise in public-private sector collaboration, investment strategy, and community building will be instrumental in establishing EXTOA as a thriving, sustainable ecosystem for gaming, creators, and brands.

Adam Sargeson | Chief Relations Officer | CRO

Adam Sargeson

Adam Sargeson joins EXTOA after 25 years of close friendship with Matt, during which he played a key role in connecting Matt with Tim to help bring EXTOA to life. With a solid background in sales operations and social media, Adam owns a successful social media marketing agency in Dubai, managing over 20 active clients. He has been instrumental in coordinating high-profile social media campaigns and podcasts centred around crypto, including his work with Rob Moore and Progressive Property. Adam has also organized disruptive entrepreneur podcast episodes in Dubai, featuring influencers like Andrew Tate, as well as running major events like the Global Partnership and World Education Network.

A passionate advocate for crypto, blockchain, and Web3.0, Adam is a prominent figure in the UAE, known for his influential presence within the crypto space. He is deeply committed to EXTOA's mission as a force for good, believing in the transformative potential of the new ecosystem being created. Adam's unique expertise and network will be vital in forging strategic relationships and partnerships as EXTOA continues to grow. Contact Adam to learn more about our vision and how we're shaping the future at EXTOA.